LegalMatch Remains Unaffected by Negative Economic Trends Associated with Recessions

Case intake data recently collected by LegalMatch shows steady, consistent performance in spite of downward economic trends experienced in other major industries. As the country’s first and most expansive online attorney-client matching service, we continue to provide attorneys with a form of digital legal marketing that seems to be immune from the pressures and trends of recession factors.Generally speaking, the legal industry as a whole can experience economic downturns differently from other industries. For example, according to an article by Esquire Disposition Solutions several areas of law actually experienced an increase in demand during the pandemic; including Insurance Litigation, Labor and Employment, Trust and Estates, and Cybersecurity. During the height of the pandemic, as the labor and employment sector found people losing their jobs, consumers needed additional legal services to help with issues like unemployment. 

LegalMatch Reports Positive Case Intake Data 

Similarly, LegalMatch has reported excellent case intake performance that can be thought of as recession-proof. To demonstrate, LegalMatch data reflected significant growth, not loss, in the following categories during the height of the pandemic: 

• Family Law: Case increases of 20% in 2020 Q2 and 15% growth through 2021 Q1
• Labor and Employment Law: Case increases of 14% starting 2020 Q3 and currently sustaining a 15-20% increase. In the Esquire article, Labor and Employment was also anticipated to have a spike in demand. 
• Real Estate, Housing and Property Law: Cases increased significantly by 57% during 2021 Q1 and 22% during 2022 Q3 
• Criminal Law –  Significant increase was in 2021 Q1 with Felonies, Misdemeanor and Drug related crimes being the drivers of this increase.

These data points are just a few examples of the steady growth experienced by LegalMatch at a time when intake and profits were plummeting in other industries. 

LegalMatch is a specialized online marketing service for lawyers that provides a steady stream of clients across broad geographical regions. It covers all major practice areas of law and has helped connect more than 6 million clients with a lawyer. The platform is ideal for attorneys looking for a main source of client revenue, as well as those wishing to supplement their current caseload.

The Importance of Digital Marketing for Lawyers

Additional reports show the internet is now the most popular way for consumers to find and research lawyers, surpassing traditional methods such as billboard advertising and the phone book. 

Lawyers and law firms are now availing themselves of online marketing techniques normally associated with retail industries, such as organic search engine optimization (SEO) traffic campaigns and paid ad campaigns. In fact, one can say that a failure to adopt such methods will put lawyers at a serious disadvantage in their field.

The Importance of Unique Digital Marketing for Lawyers

However, standard legal marketing channels like SEO traffic campaigns and paid media campaigns can still be subject to the whim of economic and market factors. In contrast, our nationwide network has been growing since November 1999. This provides a stable source of clients in a way that is largely independent of recessions and other economic factors.  

The difference is that LegalMatch is not just a one-time campaign effort, but rather an entire system of support and resources for attorneys. Our member attorneys are provided with access to assistance such as:

• Online legal content marketing tips
• Video presentation and other legal tech support
• Full-time staff support and advice from a dedicated account manager

Every LegalMatch member attorney is assigned a dedicated account manager. This manager will train and assist the attorney anytime they request help. We also check in with all member attorneys monthly to see if they require any support, assistance, or training to maximize their use of the LegalMatch platform.

Ken LaMance, LegalMatch’s General Counsel says, “This data provides reassurance that the case intake and workflow at LegalMatch is likely to remain steady and consistent regardless of downward economic trends in other sectors.”If you are an attorney who is looking for ways to expand your legal practice, contact us for additional information on how it all works.