Most Popular City and County Pages on LegalMatch

Based on some stats compiled by our trusty IT department, we’ve learned that of all of LegalMatch’s city and county pages across the United States, locations in the South, particularly the Southeast, generate the most interest among prospective LegalMatch clients.

For example, LegalMatch’s article on Fayetteville, North Carolina appears to have generated the most interest so far in 2009.

Also extremely popular are articles about lawyers in Bell County, Texas, and Broward County, Florida.

As past blog posts have mentioned, many areas of law that prospective clients are interested in (wrongful termination, bankruptcy, etc.) might be indicative of the current state of the economy, so it is also possible that the geographic regions are also a reflection on the economy.

Common wisdom is that small towns and rural areas have been hardest-hit by the current recession. While a person is not likely to be able to litigate themselves out of poverty, sometimes, when someone has lost their job, or is facing foreclosure on their home, another party has acted wrongfully, and they are entitled to redress.

Another reason why smaller markets in general (not particularly in the South) are a rich source of pageviews might be the fact that there are simply fewer lawyers in those areas than in big cities. For example, if you do an internet search for “New York Lawyers” or “San Francisco Lawyers,” you’re going to get a huge number of results, simply because there are a huge number of lawyers in those cities.

On the other hand, in a small town, with the legal market dominated by small firms and solo practitioners, doing a search for lawyers in those areas tends to bring up a LegalMatch article.

This is good for both lawyers and prospective clients in those areas – prospective clients, when they do a search for lawyers in a small town, rather than finding hundreds of websites for firms that may or may not be taking new cases, they come across the LegalMatch page for that town, where they know that there will be lawyers who have affirmatively indicated that they are taking new cases.