With October now behind us, the calendar switches to everyone’s favorite time of year–Holiday Shopping Season. Holiday shopping officially kicks off on November 28, which is Black Friday. In recent years, retailers have extended their door busting deals to the online marketplace, with the Monday after Thanksgiving serving as the launch date. However, with the increased attention on “Cyber Monday,” Internet scam artists have begun targeting unsuspecting shoppers in attempts to gain their personal information.
Fake Advertisements and Hyperlinks in Emails
The most common tactic employed by Internet scam artists is the fake advertisement or hyperlink. These ads and links will usually appear in your email inbox, or as sidebar ads on other websites. Often, these advertisements will contain the branding of major retailers and claim to offer early Black Friday or Cyber Monday deals. However, once a shopper clicks on the link, he or she will be directed to a 3rd party website which is not affiliated with the major retailer in any way.
Once the shopper arrives at the fake website, their computer may become infected with phishing or malware viruses. These viruses are used to gain access to the shopper’s sensitive information, such as usernames, passwords, and credit card numbers. Given the rising popularity of Cyber Monday and online holiday shopping, these scams tend to increase their frequency beginning in late November.
How to Shop Safely This Holiday Season
In light of the all the online shopping scams used by cyber criminals, many retailers have sophisticated software and security to ensure that your information and purchases are safe. However, there are still a few tips that you should practice while shopping online.
- Avoid suspicious websites. Be careful to avoid websites that seem poorly designed or full of pop-up ads–these are the first clues that a website is more focused on gaining your personal information than providing you with goods.
- Use trusted websites. If you are shopping for a specific brand of item, buy that item directly through the brand’s website or another reputable online retailer (like Amazon). There are also a number of wholesale online retailers that are safe to use. As mentioned above, just be sure the website is made with care and free of obnoxious or frequent advertisements.
- Do not click hyperlinks in emails from businesses or people you don’t recognize. Simply put, if you receive an email from a person that you do not personally know, or a company that you do not recognize, don’t follow any links in that email no matter how enticing the deal might seem. Also, be wary of an email that appears to be from a large retailer–oftentimes, the suspicious email will contain the branding of nationally known companies in order to seem more legitimate. If you have received emails from this retailer before, double check to confirm that the layout and fine print matches with the suspicious email.
- Never reveal your social security number. This should be obvious, but it is alarming how many people give up this information willingly. While there are rare instances when you might provide your social security number online, holiday shopping is not one of them!
- Use strong passwords. It is important to use strong passwords containing numbers, symbols, and both lower case and capital letters. You should also vary your passwords across your different online store accounts, especially making sure they are distinct from any password you use for online banking. If you use the same password across all websites and for all banking matters, it only takes one mistake and your accounts will be vulnerable to attack.
Overall, the online marketplace is a convenient and safe place to shop. As with any real world purchase, it makes sense to practice smart shopping tactics to ensure you are receiving a fair deal while also protecting your personal information.
Here at LegalMatch, we hope you have a safe and successful holiday shopping season!